Ongoing video and still campaigns for Zara, which into the brand's contemporary DNA by featuring unconventional scenarios. The Zara SS23 Collection seen in a magical, animated and whimsical way.
Credits
Client - Zara
Project - SS23
Creative agency - Brillantine
Project manager - Carmen Valiente Salinas
Director - Brian Tornay
DOP - Alex Hana
Production assistant - Guillaume Huguenet
Mapping installation - Marc Boyer
Music composer - Vincent Lagadrillière
Starring - Tengus Batchuluun, Gloried Kusungana,
Joachim Jensen
Special thanks - Pablo Echegoyen, Maskin
Project - SS23
Creative agency - Brillantine
Project manager - Carmen Valiente Salinas
Director - Brian Tornay
DOP - Alex Hana
Production assistant - Guillaume Huguenet
Mapping installation - Marc Boyer
Music composer - Vincent Lagadrillière
Starring - Tengus Batchuluun, Gloried Kusungana,
Joachim Jensen
Special thanks - Pablo Echegoyen, Maskin
Zara ask Brillantine to create visuals and film to present the summer Collection 2023. Creating a concept mapping projection on a tee is a unique and creative way to visually represent ideas, concepts, or relationships using graphic design.
Love Your Curves
Slideshow
Billboards
The campaign was developed for billboards. Creating an effective billboard campaign involves designing visually compelling and colorful advertisements. Interacting with graphic elements can refer to a variety of actions or activities involving visual design, digital media, or physical objects.