Created the visual identity and campaign for Scott. Where Supersonic dreams become Olympic realities.
The Supersonic collection was developed with one thing in mind – pure race speed. When you’re up against the clock or your fiercest rivals, know that you have the necessary products to break all barriers.
Credits
Client - Scott
Project - Supersonic
Creative agency - Brillantine
Director - Brian Tornay
Dop - Janos Menberg & Alexander Hana
Light designer - Marc Boyer
Prod assistant - Lucien Zuchuat, Ausonio De Sousa
Make-up - Jérémy Guerdat
Bts - Jeton Islami
Project manager - Julian Wagner
Music - Vincent Lagadrillière
Special thanks - David da cruz
Project - Supersonic
Creative agency - Brillantine
Director - Brian Tornay
Dop - Janos Menberg & Alexander Hana
Light designer - Marc Boyer
Prod assistant - Lucien Zuchuat, Ausonio De Sousa
Make-up - Jérémy Guerdat
Bts - Jeton Islami
Project manager - Julian Wagner
Music - Vincent Lagadrillière
Special thanks - David da cruz
The space transforms into an interactive world. A massive video screen spans the entire wall, displaying breathtaking landscapes, iconic cityscapes, and the Olympic Games emblem. The cyclist accelerates, and the surroundings change rapidly, showcasing the versatility of the Scott bicycle across various terrains.
Tokyo Olympics
The commercial teaser emphasizes the cutting-edge technology of Scott bicycles, focusing on speed, aerodynamics, lightweight construction, and advanced materials.
Additional Films
Captivating shots highlight the precision engineering of the bike, creating a visual spectacle of speed and agility.