Created the look and campaign for the cycling Team DSM and Scott. The road will never be the same!
Credits
Client - Scott
Project - Team DSM
Creative agency - Brillantine
Project manager - Vincent Poupon
Director - Brian Tornay
Dop - Alexander Hana & Janos Menberg
Assistant - Guillaume Huguenet
Lightning designer - Marc Boyer
Make-up - Jérémy Guerdat
Music composer - Vincent Lagadrillière
Rider - Liane Lippert, Romain Bardet, Marius Mayrhofer
Project - Team DSM
Creative agency - Brillantine
Project manager - Vincent Poupon
Director - Brian Tornay
Dop - Alexander Hana & Janos Menberg
Assistant - Guillaume Huguenet
Lightning designer - Marc Boyer
Make-up - Jérémy Guerdat
Music composer - Vincent Lagadrillière
Rider - Liane Lippert, Romain Bardet, Marius Mayrhofer
Team DSM and Scott came together to make the difference! SCOTT Sports support Team DSM’s Men, Women and Development program racing on the highest level with its bikes and helmets in 2021 and beyond.
Partnership Unveiled Teaser
Stills
The film takes the audience on a hypnotic run through the animated streets of a projected metropolis, playing with the team's graphic elements. The central element of the film is the athlete navigating the urban landscape, whose backdrop is constantly transformed by dynamic video projection.
Board
In pursuit of Grand Tours, classics and sprints success, the team riders can choose between the race-proven ultralight SCOTT Addict RC or the aerodynamic SCOTT Foil. For time trials, Team DSM will ride SCOTT’s Plasma. All bikes come equipped with Syncros components. Learn more about the team bikes of Team DSM.
Glitter Flakes
