Candy, Earthquake, and Frozen Ice – a worldwide campaign for New Balance. Launching the Kawhi Leonard KL2 signature shoe.
To launch and celebrate KL2’s first ever signature shoe for New Balance, we wanted to focus on what really mattered: the shoe itself. Projection mapping Kawhi Leonard’s on-court domination with his new on-court colorways.
Stills
Credits
Client - New Balance
Project - Kawhi Leonard KL2
Production - The Rec League
Creative agency - Brillantine
Project manager - Jack Jensen
Director and visual concept - Brian Tornay
Assistant - Guillaume Huguenet
Drawings - Serge Nidegger
Project - Kawhi Leonard KL2
Production - The Rec League
Creative agency - Brillantine
Project manager - Jack Jensen
Director and visual concept - Brian Tornay
Assistant - Guillaume Huguenet
Drawings - Serge Nidegger
We see Kawhi in action in colors and suddenly the image freezes (goes almost black and white) and zoom out and we see the image in a newspaper article. Even the shoe becomes black-white. And now we can highlight the cool part of the shoe. The seismograph, the hand vein chart - MAZE.