Immersive sneaker workshop for Lacoste at Lafayette Anticipation in Paris. How to setup a creative workshops where we will unveil some magic tricks– A great challenge.
LightClub, a workshop based on video mapping offers an innovative and exciting way to celebrate creativity. The participants will have the opportunity to customize their own L003 Neo Shot shoe.
Credits
Client - Lacoste
Project - L003 Neo Shot
Production - Any Agency
Creative agency - Brillantine
Artist - Brian Tornay
Project coordinator - Camélia Delaloye
Project manager - Hugo Bean
Production assistant - Zoé Rouge, Chris Nguyen, Marc Boyer
Special Thanks - Julie Elbaz, Géraud Stefani, Mehdi Khelifi,
Robin Kleniec, Lafayette Anticipations
Project - L003 Neo Shot
Production - Any Agency
Creative agency - Brillantine
Artist - Brian Tornay
Project coordinator - Camélia Delaloye
Project manager - Hugo Bean
Production assistant - Zoé Rouge, Chris Nguyen, Marc Boyer
Special Thanks - Julie Elbaz, Géraud Stefani, Mehdi Khelifi,
Robin Kleniec, Lafayette Anticipations
Slideshow
3D projection mapping, also known as video mapping is the art of using physical spaces and objects as the surface for a projection, instead of a conventional screen. The end result is a visually striking, magical effect that has to be seen to be fully experienced.
Beyond Boundaries
To make it look like a projection, we want to keep the rough style of the projection. In a fun way and not make it look like 3D or retouch.