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Commissioned to create an immersive, interactive experience for Hoka in Austin. Bringing the brand’s universe to life.

Stills











Credits



 

For this project, we created three distinct setups to celebrate the launch of three new footwear models. Each oversized shoe became the centerpiece of its own immersive environment, inspired by the place behind its name: Bondi and the Australian coastline, Clifton and the dramatic landscapes of South Africa, and Mafate and the lush, wild nature of Réunion Island.

Three shoes, three destinations, three unique visual experiences.





Each oversized shoe became part of a landscape inspired by its own identity. Layered scenic elements created a sense of three-dimensional space: a beach for the Bondi, a rugged rocky terrain for the Mafate, and an open road for the Clifton. Each setting brought the shoe’s universe into the physical space.




Machining Process



 






Fly Human Fly



 

HOKA is a performance footwear brand known for its bold design, distinctive oversized silhouettes and innovative approach to cushioning. Born from a passion for movement, the brand combines performance, comfort and a strong visual identity, encouraging everyone to keep moving forward.






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We believe that immersive multimedia entertainment has the power to build social solidarity, breathing fresh energy into spaces, drawing new audiences, and putting big smiles on people’s faces.
© Brillantine 2026
© Brillantine 2026