Oversized shoe installation for Hoka at the Ultra Trail du Mont Blanc. Where visuals come alive.



 
In the breathtaking setting of the Mont-Blanc cable car in Chamonix, a unique artistic installation has taken shape, offering visitors an visual and sensory experience. The oversized shoe served as the centerpiece, combining the functional essence of the product with the awe-inspiring visuals of digital art. This Hoka project aimed to highlight the shoe's key features while immersing viewers in the rugged, dynamic world of Jim Walmsley. By using projection mapping, we sought to transform this static object into an immersive experience that would captivate the audience. Showcasing the versatility of both the technology and the Tecton X 3 process.











Stills







Machining Process












Credits




Creative Exploration




This mapping installation is an ode to Jim Walmsley’s incredible achievement; it’s a symbol of inspiration for all runners who dream of conquering the UTMB, pushing boundaries, and redefining what’s possible in the world of ultrarunning.








© Brillantine 2025


© Brillantine 2025