A Series of campaigns for the SBB aiming to transform the train into a communal space, emphasizing the joy of connecting with others through shared stories and conversations.


"SBB Minute" is an engaging and heartwarming advertising campaign that invites people to embrace the train as a shared home, fostering connections through storytelling and conversations. The campaign centers around the idea that every train journey is an opportunity to create lasting memories and connect with fellow travelers.

Online Campaigns


By focusing on the human connections made during train journeys, "SBB Minute" aims to turn every commute into an opportunity for shared experiences, making the daily grind a little more magical for everyone on board.

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