A Series of campaigns for the SBB aiming to transform the train into a communal space, emphasizing the joy of connecting with others through shared stories and conversations.
Credits
Client - SBB/CFF/FFS
Project - Le joueur
Creative agency - Actalis
Production - Brillantine
Project manager - Bruno Maillard & Monica Cabano
Director - Ausonio Sousa & Brian Tornay
Dop - Alexander Hana
Prod manager - Louise Philippossian, Camélia Tornay, Maud Fasel
Set assistant - Thibaut Maillard, Nathan Maillard
Set dresser - Louise Philippossian, Camélia Tornay
Sound recording - Allan Mantilleri
Make up - Jérémy Guerdat
Sound mastering - Antoine Krattinger
Special thanks - Bruno Maillard, Nicolas Wieland,
Reto Messner, Marco Serratore, Carèle B.
Project - Le joueur
Creative agency - Actalis
Production - Brillantine
Project manager - Bruno Maillard & Monica Cabano
Director - Ausonio Sousa & Brian Tornay
Dop - Alexander Hana
Prod manager - Louise Philippossian, Camélia Tornay, Maud Fasel
Set assistant - Thibaut Maillard, Nathan Maillard
Set dresser - Louise Philippossian, Camélia Tornay
Sound recording - Allan Mantilleri
Make up - Jérémy Guerdat
Sound mastering - Antoine Krattinger
Special thanks - Bruno Maillard, Nicolas Wieland,
Reto Messner, Marco Serratore, Carèle B.
"SBB Minute" is an engaging and heartwarming advertising campaign that invites people to embrace the train as a shared home, fostering connections through storytelling and conversations. The campaign centers around the idea that every train journey is an opportunity to create lasting memories and connect with fellow travelers.
Online Campaigns
Branding
By focusing on the human connections made during train journeys, "SBB Minute" aims to turn every commute into an opportunity for shared experiences, making the daily grind a little more magical for everyone on board.